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Back To: Features Contents
Back To: WoodLots Editorial |
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In December 2003 we asked you to let us know how WoodLots can develop into a
self-sustaining service.
Your responses are summarised below with some options for subscribers
that will help ensure the continuation of this service. Thanks
to the long-term support of East Sussex County Council, WoodLots now
provides a well-established network of 1300 subscribers with local timber
interests throughout the Southeast. To
be truly sustainable, WoodLots has to start paying for itself - but how can
this be achieved without compromising the free advertising at the core of
the WoodLots service? We asked you, the WoodLots service users, a number of
questions in our last issue about raising revenue and eighty of you replied.
33%
said you would consider paying for coloured boxed advertising 21% are interested in paying for a web-profile at www.woodnet.org.uk 9%
would like to sponsor WoodLots 30%
would consider making a tax efficient charity donation to WoodLots 70%
would be willing to pay a subscription fee ranging from £4 to £25 a
year (average £10) 33%
are interested in becoming part of a WoodNet Trading Company 25%
would consider partnership bidding 45%
are interested in a timber-focused advisory service A
third of respondents said they would be interested in paying for enhanced
advertising. We have
immediately responded by offering full-colour and black & white
boxed-advertising as a straightforward way of raising funds to support the
free service. Our readership is
of high advertising value for businesses and organisations within the
wood-chain. If you are interested in enhanced advertising within future
issues of WoodLots and would like to find out more about our competitive
rates, please contact the Editor at: info@woodnet.org.uk.
Many
of you are willing to pay for WoodLots. However, a number of you stated that
the service should remain free to help those who most need it.
As a result we are introducing an optional ‘WoodLots Friend’
scheme enabling you to contribute to WoodLots by annual donation. We are
also introducing a ‘WoodLots Sponsor’
scheme for businesses,
organisations and local authorities wishing to show their support for
WoodLots. Links to information
about the WoodLots Friends & Sponsors Scheme will be available in early
March. |
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